Ms. Mason is Chair of Employer Support for the Guard and Reserve in the State of Delaware. She is also the mother and care-giver of an Army Reserve Wounded Warrior. These experiences along with her previous background as a marketing executive have equipped her with proven leadership skills and a demonstrated ability to lead business and communities to stronger support for military members and families.
Delaware Chair, Employer Support of Guard and Reserve—2008-Present
Work as volunteer to oversee implementation of strategic plan as directed by National Committee for Employer Support of Guard and Reserve in the State of Delaware. Conduct briefings on employment law (USERRA) rights as it pertains to deployment of Guard and Reservists. Manage contractors and continue to recruit volunteers to conduct outreach programs in support of ESGR mission. Served as advisor on national strategic planning committee to help develop new strategic direction for the organization.
NMA/Caregiver-Walter Reed Army Medical Center, Washington, DC—2010-Present
On orders from U.S. Army to care for Wounded Warrior injured in Afghanistan on April 20, 2010. Advocate, interact, manage, maintain daily contact with Wounded Transition Brigade personnel (medical team, nurse case manager, cadre, health care professionals) to ensure continuum of care for my injured soldier. Make recommendations to cadre on improving efforts of communications to Caregivers and family members. Act as Caregiver and Wounded Warrior advocate to raise awareness to the Department of Defense Office of Wounded Warrior Care and transition Policy, Veterans Affairs and Congressional members on the unmet needs facing families during this transitional time.
VP Marketing, Wheeler Wolfenden & Dwares, CPAs, Wilmington, DE—1999-2011
Responsible for writing and implementation of firm marketing plan. Helped successfully build CPA firm from start up to $5MM and one of Delaware’s most known and respected firms. Interacted with Directors and Principals setting individual marketing plans and goals. Worked with media to garner awareness of the Firm in local and national markets. Managing, planning, scheduling, budget forecasting for all marketing projects including large events, client seminars, trade shows, and community events.
Family Readiness Group Leader/Volunteer, U.S. Army Reserves—1993-2008
485th CMBN USAR, 99th Regional Readiness Command, Wilmington, Delaware. Start up and led efforts to inform and educate service and family members on available programs and resources (Red Cross, Tricare, MilitaryOneSource, ESGR). Worked with military leadership to implement training programs at battalion level for family members Conducted outreach programs to ensure family members were informed throughout various phases of deployment cycle. Also researched and compiled information on local and national groups to help support various family needs throughout deployment. Developed database of all family members and continued to communicate by developing newsletters, website and mailings to keep them informed.
Marketing Director, Belfint, Lyons & Shuman, CPAs, Wilmington, DE—1992-1999
Wrote and implemented new marketing communications programs and increase awareness of Firm’s services in business market. Measured effectiveness, efficiency and productivity of programs. Analyzed financial return on investment of marketing campaigns and PR programs.
Senior Marketing Executive, DuPont Company, Wilmington, DE—1987-1992
Designed and implemented marketing communications programs in cooperation with Director of Marketing for DuPont Pharmaceuticals (Coumadin) business. Helped develop collateral and training materials for sales force of over 400. Managed a $10 MM budget communicating to physicians in Cardiology field. Produced Continuing Medical Education films, national and international trade show events, purchased space advertising working with various New York Public Relations firms and Advertising agencies to reach target medical market. Measured effectiveness, efficiency and productivity of programs and media campaigns. Budget forecasting and analyzed financial return on investment of marketing campaigns and PR programs.
University of Delaware, Newark, Delaware. Bachelor of Arts in Communications (public relations/mass media). Department of Communications Award for Outstanding Graduate. Delaware Technical and Community College, Newark, Delaware. A.A.S. Bioscience, Charter Member, Phi Theta Kappa.